Customized Video Embedded in the Personalized Landing Page
It is proven by experts that people usually remember about 20% of what they hear, 30% of what they see and 70% of what they hear plus see. The PURL microsite with a customized video to tell the audience bargains or promotion event will theoretically two times more effective than the PURL without video. However, it actually three more times effective. It do not only engage customers, but helps them easily learn of the current promotion and offer. And if the video and PURL campaigned carried out correctly, the response rate will be 3.25 times than usual.
You can create the video yourself or we can create one to your needs. Click here to review a PURL with customized video.
Video Creation Notes:
1. Video should be created at 420 x 307 pixels and remain as close to or under 30 seconds.
(The video load time varies and depends on the speed of the internet connection. )
Keep the video short and direct to the point.
(According to the survey, 30 seconds are enough to capture a customer¡¯s attention.)
Unique Dynamic Questions to Arouse Interest for Specific Purpose
Create your own unique dynamic questions to address different customer segments and collect specific information. On our platform, you are able to add up to 3 additional questions to your survey¡¯s personalized landing page registration.
The dynamic questions can be of different styles, such as a combination of yes/no question, multiple choice question, text question, etc. These unique questions can be moved to the top of the registration form. For example, if you want to know what kind of product your customer is most interested in, you can list this feature question on your landing page.
It is a great way to boost open, read, and click-through rates.
On our platform, it is also very easy to set up and create such dynamic questions. For further information, contact us.
Schedule An Appointment Online by a few Clicks at Finger Tips
Studies have shown that more than 42% of direct mail recipients prefer to respond online, our PURL campaign allows your customer to schedule an appointment while visiting the specific landing page, saving their time as well.
With our advanced technology, the appointment scheduler can be customized to your promotion, store hours and available staff. You can set the appointment times according to your pace, such as every 15 minutes, half hour, hour, etc. Also, you can set how many appointments are available in each time period. With the aid of our reporting tool, you can monitor appointments and even assign staff to those customers that schedule them.
Once the visitors schedule an appointment online at their PURL, they can view their appointment confirmation on the screen, or receive the confirmation by an email or both.
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