Integrate PURLs with Multi-channel Marketing
Multi-channel Marketing is marketing using many different marketing channels to reach a customer. PURL as a very effective marketing method plays an important role in multi-channel marketing and is also widely used in Direct Mail Marketing, Email Marketing and Printing Ads.
PURL Used in Direct Mail Marketing
Mail your prospects and customers with a bonus offer of the direct mail piece to entice them to visit their personalized landing page online. You can also add a scan to win barcode to your mailer to attract them to come to your store for big prizes. Whatever you do, just attract their attention with your PURL and other promotion statics to engage your customers to get further information about your products or service and even lead them to visit your store.
PURL Used in Email Marketing
PURL is used typically by marketers with email marketing, send prospect or customer a PURL via email and the prospects and customers can access their personalized landing pages, which provides highly relevant products or service to them. It is our nature to care more about our relevant stuffs than other and the campaign will be sure to get more attention of prospects and customers. Eventually, the campaign will be more effective and brings more business opportunities and growth.
PURL Used in Printing Ads
PURL used in printing ads is also very helpful, especially to engage more potential customers. Print your particular product promotion offer or special offer on the paper printing ads with PURL of static landing pages, it gives your prospects more opportunities to get more information to your offer and you also get more chances to launch plenty of your offers and service on the PURL of static landing page. |